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Kids Helping Kids Ride Safe/Ride Smart

Calling all Creative Kids to Enter the “Do the Ride Thing” Video Contest – $8,500 in Prizes!

IRVINE, Calif., June 1, 2012 – With the busy summer riding season upon us, the ATV Safety Institute, the Right Rider Access Fund and the Motorcycle Safety Foundation DirtBike School encourage kids to enter the “Do the Ride Thing” Video Contest. The contest, in its third year, runs June 1 to August 15, 2012 and offers 19 prizes totaling $8,500. Students ages 6 to 18 may enter. The winning videos will be used as public service announcements (PSAs).

“What better way to motivate and inform people – especially kids and their parents – about the safe and responsible use of all-terrain vehicles and dirt bikes than to have kids create videos that highlight one or more of the ATV Safety Institute’s Golden Rules or Dirt Bike Riding Tips?” said Paul Vitrano, executive vice president, ASI. “By harnessing the social networking power of YouTube, it gives kids the opportunity to ‘Do the Ride Thing’ and help other kids ride safe/ride smart.”

To enter, kids create a 15-, 30- or 60-second video/PSA, upload it to YouTube, and submit an entry form on the ASI website. For official video content requirements, contest rules and entry forms, visit atvsafety.org, dirtbikeschool.org, and/or riderfund.org.

There will be three winners in each of the three age categories: 6-10, 11-14, and 15-18 and in two product categories ATV and dirt bike. 1st Place winners earn $500, 2nd Place is $300, and 3rd Place is $200. Plus, all age and product categories are eligible to win the $2,500 Grand Prize. The 19 prizes total $8,500.

Background

Young riders, who often have more time to ride dirt bikes and ATVs in the summer, are especially vulnerable to certain types of crashes when not following proper safety rules. For example, nearly 90 percent of youth ATV-related injury incidents occur when a youth is operating an ATV manufactured and intended for use by an adult. Remember, parents literally hold the key to their children’s safety. Every new ATV has an ignition key, and when a parent or guardian controls the key, they control the ATV’s use.

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